1. Founder brand
2. Personal brands for employees
3. LinkedIn Playbooks from B2B teams

• Gong
• Dreamdata
• Refine Labs
• Wiz
• Other B2B brands

1. Competitions
2. Company pages
3. Action plan

1. Founder/leadership brand

1. Update profiles: clear banner, tagline, about section, current work, connected company profile.
2. Founders should block time to engage with others and send connection requests to potential customers, partners, influencers.
3. You can create a list of potential clients, partners, influencers.
4. Review existing content (interviews, podcasts, articles, infographics). What can be repurposed on LinkedIn? Create a list with links to original content.
5. Create a strategy, choose main topics and content formats.
6. Share post ideas before creating posts.
7. Create and share a content calendar in Notion. About 3 posts per week