Employee branding is hot on LinkedIn right now.
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561% greater reach when messages are shared by employees rather than by the brand's official social media channels (MSLGroup).
800% more engagement on posts shared by employees compared to the same posts shared by official brand accounts (Social Media Today).
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<aside> 💡 The average cost of a LinkedIn ad ranges from $5 to $8 ($6.5) per click and $5 to $10 ($7.5) per 1,000 impressions (MagicBrief).
The average cost of a LinkedIn ad ranges from $2.00 – $3.00 ($2.5) per click and $5.01 – $8.00 ($6.5) per 1,000 impressions (WebFX).
My impressions:
| Impressions | Saved (based on MagicBrief) | Saved (based on WebFX) |
|---|---|---|
| 7,297,264 | $54,729.48 | $47,432.22 |
And I did this solo.
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That's amazing (in theory). But that's how most companies treat LinkedIn.