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If you're interested in all the templates, examples, and hands-on guides, check out my full **Product Launch and Go-To-Market Playbook.** After helping 30+ companies with their launches, I created a hands-on playbook with everything I learned.
What’s inside?
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If you're launching a new product or scaling something existing then this is going to be a fundamental piece of your strategy. Highly recommend.
**Pasha Irshad, Co-founder @ Shape & Scale**
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We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start. She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.
**Jeremy Boissinot, Co-founder & CEO @ Favikon**
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This playbook is amazing! Olena has done all the hard work. Anything and everything that you should think of for a launch is here. All you have to do is follow the playbook, modify it according to your market and message and voila...product launch plan done.
Jennifer Lim Lund, ex-CMO @ SuperOffice
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Olena has a handle on influencer & product marketing... In fact to the degree where she can make it look deceptively simple. A tough thing to achieve in today's world of buzzwords.
**Trina Moitra, Chief Marketing Officer @ Convert.com**
Hi! I'm Olena Bomko 👋 I’m a fractional product marketer and advisor. I help B2B tech/SaaS brands with launches, website messaging, LinkedIn, and go-to-market.
Don't hesitate to connect with me on **LinkedIn** or Twitter.
Need help with your go-to-market? Send me a message.
🏆 LinkedIn Top 200 (Favikon, 2022),
🏆 Community Member of the Year on Product Hunt (runner-up, 2023),
🏆Top 10 Product Marketing Influencers Worldwide (Favikon, 2025)